Creative Direction // Content Strategy // Digital Strategy // Copywriting
Flotek is a unique oilfield chemistry company, providing one-of-a-kind and citrus-based solutions for maximizing recovery in the oilfield in a cleaner, more sustainable manner. These chemistries may cost more, but they provide greater value to customers — and our planet. This message is conveyed across a series of rebranding deliverables, including an interactive experience, videos highlighting their value and integration of IBM Watson, and a yet-to-launch website refresh.
“Pursuing transformative chemistry”




