HPE Proliant

Creative Concept // Copywriting

For its 10th anniversary, HPE Proliant servers hoped to celebrate the technology’s longevity while also conveying that these systems were the latest and greatest servers on the markets. Building on the idea that HPE Proliant servers are numbered by generation rather “version” or “edition” because each has a hand in guiding the next, this concept showed how every generation of IT teams has used Proliant to build a better world.

“Every generation inspires the next.”