The Woodlands CVB

Creative Concept // Copywriting

Attracting tourists and business travelers can be a challenge for a planned community like The Woodlands, Texas. After all, it’s specifically built for its residents. But by highlighting the benefits that the township had to offer visitors — elegance, style, high-end amenities, and more — this concept showed what the residents already know: the grass is always greener in The Woodlands.

“The grass is always greener in The Woodlands”