Resume

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Experience

SENIOR MANAGER, Portfolio Marketing
DUN & BRADSTREET, DIGITAL MARKETING SOLUTIONS
March 2022 – May 2023

• Developed strategy, positioning and messaging for B2B account-based marketing (ABM), customer-data platform (CDP), and marketing data solutions
• Analyzed pipeline data to identify and address challenges and opportunities
• Researched digital marketing personas, trends, market drivers, and competitiveintelligence, and enabled sellers on those topics
• Supported initiatives to implement agile processes and data-driven objectives

Associate Director, Global Messaging & Portfolio Marketing
Cognizant, Digital Business Operations
March 2021 – MARCH 2022

• Planned and created strategic messaging for a range of digital business process services
• Areas of focus included digital finance, CXM, process automation, and healthcare and life sciences industries

Marketing Lead
BrainCheck
October 2019 – March 2021

• Managed traditional and digital marketing channels, contractors, and vendors
• Performed  comprehensive regular analysis of marketing data to optimize lead gen campaigns and tactics
• Organized, developed, and launched new company multisite to reflect updates to positioning and audience
• Planned, directed, and created content for the web, print, email, and social media

Senior Content Developer
Adcetera
May 2016 – October 2019

• Managed and mentored the content team, supervising and guiding the development of copywriters 
• Developed corporate branding for dozens of businesses, including several Fortune 500 companies
• Concepted ideas for a variety of traditional and new media, from print and radio to social media and VR
• Planned and created strategic executions for B2B and B2C advertising, marketing, and sales
• Provided creative and content direction, copywriting, and copyediting for clients across a range of industries, including energy, finance, construction, manufacturing, retail, technology, and more

Lead Copywriter
National Oilwell Varco
June 2014 – May 2016

• Wrote and developed B2B advertising, branding, and marketing material
• Managed a team of copywriters for print, digital, media, and experiential concepts 
• Helped institute new branding and upheld intellectual property standards
• Introduced new project management systems to improve efficiency
• Developed best practices to improve advertising and marketing ROI

Copywriter
The Woodlands UMC
Feb. 2013 – May 2014

• Planned and created content for the web, print, email marketing, and social media 
• Developed a unique and consistent brand voice used across all marketing channels 
• Coordinated and contributed articles to ​The Point​ magazine
• Edited and proofread articles, advertisements, press releases, and web content

Freelance Writer + Editor
Feb. 2011 – Jan. 2013

• Interviewed artists and wrote about local and national music, performers, and songwriters 
• Edited and proofread articles by other writers for style and grammar
• Publications included ​Nashville Music Guide​ (print + web), ​Brite Revolution​ (web), and more

AP + Honors English Teacher
University High School
Aug. 2007 – June 2010

• Taught research methods, critical literary analysis, and expository writing
• Planned curriculum and analyzed testing data to better meet students’ needs
• Worked as a team with other teachers in the department to vertically align instruction
• Managed 100–150 high school students daily 

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Education

Bachelor of Arts, English
Baylor University
Graduated May 2007

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Awards

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If you like what you see, let’s talk.

214.794.8238
andrew9miller@gmail.com
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